Staples needed a conversation starter to introduce its new brand, Make More Happen. We all had our takes on what more meant. But we needed to know what it meant to small business owners. So we asked.
I couldn't get enough of the Cook's story and knew other small business owners would find their secrets to cultivating community helpful and insightful. So I pitched and wrote a companion interview.
Staples Phone Repair
It’s not just you. We all have mobile mishaps. Good thing Staples can fix it.
The ask was a social video highlighting how self-serve business centers help mobile professionals. Instead of tight shots of a Xerox, we chose to the tell the story of a business on the move.
A couple months later, the same client needed a video pushing print and marketing services. The stars aligned. This video was being served up to a custom audience that viewed the first one. And the food truck featured in the first video was opening a restaurant.
We had the second chapter to our story.
We didn’t want to be too preachy for Earth Day. So we skipped the guilt trip and went for something light. A sustainability officer who takes his job (and title) way too seriously.
His Ledger of Infractions is sugarcane based — and he’s not afraid to use it. #GetGreen
Officer Green helped get the word out about the #GetGreen Sweepstakes.
For the 2016 holiday season, we sent customers digital scratch & win coupons. We hit it big with over 70K opt-ins in the first three days.
It's pretty straightforward until you mention extruders and buildplates. Build what?
Exactly.
So we created a landing page with a primer on the technology, real-life applications and product recommendations for everyone from educators to creatives.
A quick scroll with all the deets. Download now.
The client wanted a sizzle reel with all the cool back to school products. We took it further and brought in some bonafide experts.
Just a sampling of my social skills. Go ahead and double tap.
Send them back in style. Any style.
Add tons of fun and personality to the school year. Which one of these cute supplies will be their fave?
Here's a cool way to avoid watered-down iced coffee.
These numbers don't lie.
We don't always give proper send-offs at work. Let's change that.
I love music. I love Haiti. So I started a lyrics annotation site with a friend. Wikimizik.com is now the #1 Haitian lyrics site.
As part of site's launch, I wrote From Hi to I Do, a multimedia short story that uses song to propel the narrative.
